Our WP team was talking about the ‘Unexpected‘ as we plan Series, Worship Experiences, Promotions, etc. We have been reading Made to Stick and loving it. It is the unexpected that gets people attention and makes our message or ideas ‘sticky’. We had a great promo idea for our August series as we were talking. Then, I came across this from lifechurch.tv. Talk about the unexpected! Now, this is a series promo:
Now that’s a Series Promo
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