Excited about our promotion idea for our Children’s Ministry VBS Adventure Week this year. Instead of "doing what we did last year", we wanted to engage people and not just throw information at them. Our desire was to create something emotional, unexpected, and engaging so the mailer would not end up in the "round file."
The concept focused around appealing to parents of children. The emotional appeal was helping parents deal with the constant from children saying, "I’m bored." Our solution for fighting their kids’ summer ‘boredatitis’, send them to Powerlab…VBS Adventure Week. The images are pictures of the front and back of our mailer. You can also see the artwork our the flash section of our homepage under children. If you want to sign up your child for VBS (K-5th grade), go here.
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